Primary Care Direct Associate Member Yorkshire Medical Marketing, a Sheffield-based healthcare marketing start-up has won a prominent healthcare award after successfully helping groups of GPs to promote their new services to millions of patients nationwide.
Yorkshire Medical Marketing were crowned ‘Communications Agency of the Year’ at the General Practice Awards in recognition of their support to GP federations and practices.
Founded by local marketing specialist, Kara Skehan in 2016, Yorkshire Medical Marketing is a new type of marketing business exclusively serving the healthcare sector. From physiotherapy clinics to private hospital consultants, it has been the work within the NHS primary care market that is developing a strong reputation for Yorkshire Medical Marketing’s expertise.
One of the agency’s latest projects was started by Wakefield doctors’ group, Conexus Healthcare and is designed to help enhance patient care and improve access to vital primary care services.
Known as care navigation, the service trains GP receptionists to signpost and offer greater choice to patients needing care. The project is now a multi award-winning accredited consultancy and training programme being delivered to NHS clinical commissioning groups and GP groups across England and Wales.
Yorkshire Medical Marketing was instrumental in communicating the concept to patients and staff as well as developing a full-scale marketing campaign to build awareness and drive the programme nationwide.
Speaking about the award, Yorkshire Medical Marketing Managing Director, Kara Skehan said: “I am thrilled to see our young business win such a prestigious award. It’s been an incredible two years of hard work and dedication in helping healthcare professionals shout about the great work they do and ultimately helping people enjoy better health.
For me personally, it’s an honour to work with such passionate people who spend each and every day saving lives on the frontline. The award is a fantastic achievement for my team and I couldn’t be more proud.”